daan weijers

Transavia Dreams

What new ways of booking a holiday can we come up with?

When?

Fall 2015

Duration

2 days

Type

UX & Illustration

With who?

Bart Jakobs
Stijn Zoontjens
Pim Knops

Abstract

Flying has become easier and easier over the past few years, but there has been little development in how to book a trip. Transavia Dreams focuses on the final desired experience of a traveller, who might not yet know about his destination.

Concept

Drag and drop interface to create postcard

One of the hackathon's stakeholders was Transavia, KLM's daughter flight-carrier, who was looking for an original, playful way to recommend travel destinations to new and existing customers.

Our concept took inspiration from the beautiful postcards from far away: Fields of bright yellow sunflowers, beautiful deep blue oceans, sunny beaches and “greetings from…”

What if someone was able to create their own dream-postcards before travelling in a simple drag and drop interface? Could we then recommend a travel destination, based on the dream-image of the person using our application?

Working prototype

Loading screen of the application

We wanted to make a working prototype, so working with the live-data about flight-destinations Transavia had provided us, we linked every sticker and combination of stickers to a datapoint. Depending on what the postcard looked like, the user would get recommended a location that matched their dreams.

end-screen with travel recommendation and share options

We envisioned this product to be used as a (short-term) marketing campaign for transavia, so building a functional social-media sharing tool was essential for us.

Role in Team

In this super-fast-paced project, I contributed from beginning to end. At the start, we conceptualised and wireframed the idea after which the design and development phase began. In this phase I was responsible for making all the illustrations in a playful and clear style. In the end, I also led the pitch to the judges and stakeholders, resulting in winning our second Dutch Open Hackathon prize

 

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